Marketing Collateral

Levis Catalog -

What's in your pockets? 

This is an oldie but goodie, and it's one of my all time favorite printed pieces. It's also the most expensive printed piece I've produced.

There were (6) versions of this 32-page catalog. I managed everything, from the retouching and color correction of over 80-color critical products, to the mechanical assembly, and proofing. The catalogs were laser personalized inside and out and they required a 2-way match in bindery. All versions included a double gatefold and perf off BRC.

 

The presses ran 24/7, over the course of

3-days. I attended all 28 press checks....

did I mention I was 8+ months pregnant? Mom and baby (now in his 20s) are doing fine.