Non-Traditional OOH

Martin + Osa

The pictures are comps, but I did produce this campaign. The sky you see above the jeans was actual mirror (mirror-plex), and the pants and headlines were printed on adhesive vinyl and adhered directly onto the surface of the mirror. Almost all units were different sizes, so each installation was unique... and heavy! Getting approvals from the OOH companies required a lot of coordination and testing, but the end result was great. If you were of average height, you could line yourself up in front of a mirror and see yourself in Martin + Osa jeans.